Quick Guild Tip:
When selling items that you can get from "specialty traders", make sure to sell to those traders and not the merchants. The merchants will give you the base price of the item while a trader will give you the going rate according to supply and demand.
For example, this item dropped for me when I killed a boss:
[attachmentid=474]
It was worth 86 gold to a merchant, but when I took it to a scroll trader he gave me a price based on the going rate:
[attachmentid=475]
So if I had sold to a merchant I would have been out 1,200 gold.
Items this should work for include Crafting Material, Rare Crafting Material, Runes and scrolls.
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